Keronite
Built an inbound content strategy translating complex materials science into a multi-million pound pipeline. Supported the $35M acquisition by Curtiss-Wright.
Finalist — 2019 CIM Global Marketing Excellence Awards
Momentum.
Raw commercial growth for impatient, boundary-testing companies. No pretty slides.
I hate slow, overly theoretical marketing. It is boring, it costs too much money, and it usually misses the point entirely. Most marketing teams spend months arguing over font choices or writing strategy decks nobody reads. Meanwhile, the sales team has zero actual leads. I do not do that.
I look at growth from the outside-in — the weird, irrational psychological reasons buyers actually buy — then build the strategy to capture them. Tight execution. Inbound pipeline the sales team can actually close.
I spend my time working closely with institutional tech investors, private equity firms, and venture builders to fix growth stagnation, clean up broken pipelines, and install inbound machinery.
The rules of the game, as I play it.
- 01
Strategy must be rooted in irrational human truth.
Buyers buy because of fear, ambition, or frustration. I find that truth and build everything around it.
- 02
Growth comes from challenging the status quo.
If your marketing looks exactly like your competitors, you are completely invisible.
- 03
Momentum matters more than speed.
I value real action over theoretical perfection.
- 04
The process must be rewarding.
High growth is an endurance sport. I keep the pressure high, but the process has to be fun.
- 05
The worst marketing you can do is no marketing.
Waiting around because you are scared of failing is how brands die.
Receipts.
Nine years at Forge — first hire to Head of Strategy and de-facto CMO. Scaled retainer revenue from £2k to £40k+ MRR and secured HubSpot Platinum Partner status.
Antenova
Built automated inbound retainers that scaled their international search footprint before their £18.2M exit to discoverIE Group plc.
Attraqt
Shifted a technical e-commerce search platform to a solution-oriented narrative, directly contributing to their trade exit.
C&R Software & HighQ
Built credit decisioning GTM strategies and an ABM system that successfully landed 6 of the top 7 UK banks across EMEA.
Modulr & Hive Learning
Turned venture-backed concepts into predictable lead engines.
Linkfresh & Aptean
Ran the end-to-end inbound marketing execution to capture niche enterprise supply chain buyers.
Makevale
Implemented rigid ISO-9001 standard growth processes for global polymer manufacturing.
Now — current work
hyperexponential
Today, I lead ABM, performance marketing, and campaigns at hyperexponential to land high-value enterprise deals.
Trial by fire.
Creative problem solver. Endurance athlete. Impatient by design.
I am a digital growth strategist, but I usually just say I am a creative problem solver. My background is a mix of high-pressure marketing execution and endurance sports. You find out what is actually holding you back, and you aggressively run toward the target.
I didn't learn marketing from theoretical textbooks. Ten years ago, I became the very first marketing hire at Forge while finishing my business degree. I had to teach myself SEO, Google Ads, tracking setups, and copywriting on the fly. It was a complete trial by fire.
I don't get along well with slow, cautious corporate structures. I work best with rule-breakers, boundary-testers, and impatient visionaries.
I write about the weird, irrational reasons buyers buy.
Join the Substack for unfiltered B2B growth teardowns.