Combining AI, strategy expertise and a decade of marketing experience.

People are not machines. They make choices like humans. I combine human insights with proven growth frameworks, channel expertise, and deep sales experience to create pipeline and growth.

The efficient market hypothesis assumes perfect information. But B2B buying is messy—seven stakeholders on average, competing priorities, imperfect information. Marketers who understand human behaviour are essential.

15+ years building commercial engines for deeptech. Six acquisition exits. Zero client attrition. From RF infrastructure to AI platforms, I translate complex technical capabilities into commercial outcomes.